Publikationen

November 2021

Monographies

  • Strähle, J. (2018). Fashion & Music. Springer Singapore. ISBN: 978-981-10-5637-6
  • Strähle, J. (2017). Green Fashion Retail |. Singapore: Springer Singapore. ISBN: 978-981-10-2440-5
  • Strähle, J. (2015). Emotionalizing the Fashion Retail, Norderstedt, (2015), ISBN: 978-3734758218
  • Strähle, J./Stöcklin, K. (2014). Einkaufsverhalten in Warenhäusern in Deutschland und USA, Norderstedt, 2014
  • Strähle, J. (2011). Online gewinnen. Deutscher Fachverlag., with Funder, J., Ehlbeck, M., & Natkowski, T., Wiesbaden, 2011.
  • Strähle, J. (2004). Cultural Due Diligence. Marburg : Tectum Verl., 2004.
  • Strähle, J. (2003). Interkulturelle Mergers & Acquisitions : eine interdisziplinäre Perspektive / Jochen Strähle (Hrsg.). Sternenfels : Verl. Wissenschaft & Praxis, 2003.

 

Peer-Reviewed Articles

  • Blaga, M., Höfer, Dirk, Grundmeier, Anne-Marie, Köksal, Deniz, Strähle, Jochen, Kazlacheva, Zlatina, & Zlatev, Zlatin. (2021). E-LEARNING AS A TOOL FOR IMPLEMENTING A SUSTAINABLE FASHION CURRICULUM IN TEXTILE UNIVERSITIES IN EUROPE. Conference Proceedings of »eLearning and Software for Education« (ELSE), 17(03), 98–104.
  • Blaga, Mirela, Grundmeier, Anne-Marie, Höfer, Dirk, Kazlacheva, Zlatina, Köksal, Deniz, Strähle, Jochen, & Zlatev, Zlatin. (2021, September 5). A NEW CURRICULUM FOR SUSTAINABLE FASHION AT TEXTILE UNIVERSITIES IN EUROPE – PRELIMINARY RESULTS OF THE EUROPEAN PROJECT FASHION DIET. Autex 20221 – 20th World Textile Conference, Guimaraes, Portugal. (accepted)
  • Köksal, D., & Strähle, J. (2021). Social Sustainability in Fashion Supply Chains—Understanding Social Standard Implementation Failures in Vietnam and Indonesia Using Agency Theory. Sustainability, 13(4), 2159. https://doi.org/10.3390/su13042159
  • Schallehn, H., Seuring, S., Strähle, J., & Freise, M. (2019). Customer experience creation for after-use products: A product–service systems-based review. Journal of Cleaner Production, 210, 929–944. https://doi.org/10.1016/j.jclepro.2018.10.292
  • Schallehn, H., Seuring, S., Strähle, J., & Freise, M. (2019). Defining the antecedents of experience co-creation as applied to alternative consumption models. Journal of Service Management, 30(2), 209–251. https://doi.org/10.1108/JOSM-12-2017-0353
  • Köksal, D., Strähle, J., & Müller, M. (2018). Social Sustainability in Apparel Supply Chains—The Role of the Sourcing Intermediary in a Developing Country. Sustainability, 10(4), 1039.
  • Adam, M., Strähle, J., & Freise, M. (2018). Dynamic capabilities of early-stage firms: Exploring the business of renting fashion. Journal of Small Business Strategy, 28(2), 49–67.
  • Adam, M., Strähle, J., & Freise, M. (2017). The Interaction of Product-Service Systems (PSS) and Corporate Environmental Management (CEM): Can PSS Drive Today’s Fashion Industry Toward More Environmental Sustainability? Service Science. Retrieved from http://pubsonline.informs.org/doi/abs/10.1287/serv.2017.0182
  • Strähle, J., Girwert, F. (2017). Sustainability Communication in Fashion Online Stores and its Impact on Customer Behavior. 19th IFFTI Annual Conference Amsterdam. IFFTI, New Delhi, p.237-248
  • Köksal, D., Strähle, J., Müller, M., & Freise, M. (2017). Social Sustainable Supply Chain Management in the Textile and Apparel Industry—A Literature Review. Sustainability, 9(1), 100. https://doi.org/10.3390/su9010100
  • Strähle, J., Wirtz, H., & Köksal, D. (2016). Influences of Sustainability Labels on Fashion Buying Behaviour – A Study on the Example of Fair Trade in Germany. International Journal of Business Administration, 7(4), p11. http://doi.org/10.5430/ijba.v7n4p11
  • Strähle, J, with Schallehn, H., Adam, M., Köksal, D., Freise, M. (2016). Product-Service Systems: Next Source for more Sustainability in the Textile Industry. Fashion Colloquia 2016, 135-140, 183-188, https://doi.org/10.11606/9788564842311
  • Strähle, J, with Schallehn, H., Adam, M., Köksal, D., Freise, M. (2016). Social Supply Chain Management in the Clothing Industry. 56-70, Fashion Colloquia 2016, Sao Paolo, https://doi.org/10.11606/9788564842311
  • Strähle, J. with Schallehn, H., Koeksal, D., Freise, M. (2016). Product-Service Systems in the clothing industry: a conceptual business model and dynamic capabilities approach , Fashion Colloquia, Sao Paolo, https://doi.org/10.11606/9788564842311
  • Strähle, J., & Girwert, F. (2016). Impact of a Fashion fTRACE App on the Perception of Sustainability. Journal Of International Business Research And Marketing, 1(2), 7–18. http://doi.org/10.18775/jibrm.1849-8558.2015.12.3001
  • Strähle, J., & Wagner, Y. (2016). Prosumer Concepts in the Outdoor Fashion Industry. International Journal of Economics, Commerce & Management, 4(2), 59–83.
  • Strähle, J., & Köksal, D. (2015). Impact of Brand and Country Image on the Perception of Sustainability in the Fashion Business. International Journal of Business and Commerce, 5(1), 25–58.
  • Strähle, J., Will, C., & Freise, M. (2015). Communication of Sustainability at European Fashion Online Shops. International Journal of Economics, Commerce & Management, 3(7), 71–86.
  • Strähle, J., Bin, S., & Köksal, D. (2015). Sustainable Fashion Supply Chain: Adaption of the SSI-Index for Profiling the Sustainability of Fashion Companies. The International Journal of Business & Management, 3(5), 232–241
  • Bin, S., Rongrong, Q., Lei, C., & Strähle, J. (2015). Optimal Pricing and Online Retail Service for Luxury Fashion with Social Influence. 12th International Conference on Service Systems and Service Management. ISSN: 978-1-4799-8327-8
  • Strähle, J. (2014). Literature Review of Emotions in Fashion Shopping Behavior, CERR Conference Proceedings,( S. 69-78), Bremen, 2014 ,with: Vater, J., Freise, M., ISBN: 978-3-00-047692-1
  • Strähle, J. (2013). Online fashion shopping: mystery shopping-based evaluation of online German fashion stores. Journal of Global Fashion Marketing, 1–18. doi:10.1080/20932685.2013.790706

 

Articles

  • Strähle, J. (2018). Kleider machen Drummer. Drums&Percussion, 18(2), 82–83.
  • Strähle, J. (2018). An Introductory Viewpoint to Fashion and Music. In Fashion & Music (pp. 1–5). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_1
  • Strähle, J., & Bulling, L. (2018). Case Study: Marillion. In Fashion & Music (pp. 245–264). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_13
  • Strähle, J., & Dürr, P. (2018). Creating Differentiation by Style. In Fashion & Music (pp. 135–158). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_8
  • Strähle, J., & Hohls, R. (2018). In-Store Music in Fashion Stores. In Fashion & Music (pp. 71–92). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_5
  • Strähle, J., & Jackson, C. S. (2018). Merchandising in the Music Business. In Fashion & Music (pp. 159–176). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_9
  • Strähle, J., & Jahne-Warrior, N. (2018). Case Study: Grunge Music and Grunge Style. In Fashion & Music (pp. 51–69). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_4
  • Strähle, J., & Keibel, M. (2018). Music in Fashion Communication. In Fashion & Music (pp. 93–115). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_6
  • Strähle, J., & Köhneke, L. (2018). How Digital Changed the Music Industry. In Fashion & Music (pp. 201–221). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_11
  • Strähle, J., & Kriegel, A.-C. (2018). Fashion and Music: A Literature Review. In Fashion & Music (pp. 7–30). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_2
  • Strähle, J., & Lang, F. (2018). Crowdfunding: Learnings from the Music Business. In Fashion & Music (pp. 223–243). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_12
  • Strähle, J., & Rödel, J. (2018). Music as Key-Influencer of Fashion Trends. In Fashion & Music (pp. 31–49). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_3
  • Strähle, J., & Strobl, G. (2018). Co-design and Endorsement. In Fashion & Music (pp. 117–133). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_7
  • Strähle, J., & Töpfer, M. (2018). Case Study: EMP. In Fashion & Music (pp. 177–199). Springer. Retrieved from https://link.springer.com/chapter/10.1007/978-981-10-5637-6_10
  • Strähle, J. (2017). Green Fashion Retail. In Green Fashion Retail (pp. 1–6).
  • Strähle, J., & Erhard, C. (2017). Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption. In Green Fashion Retail (pp. 135–155). Springer.
  • Strähle, J., & Gräff, C. (2017). The Role of Social Media for a Sustainable Consumption. In Green Fashion Retail (pp. 225–247). Springer.
  • Strähle, J., & Grünewald, A.-K. (2017). The Prosumer Concept in Fashion Retail: Potentials and Limitations. In Green Fashion Retail (pp. 95–117). Springer
  • Strähle, J., & Hauk, K. (2017). Impact on Sustainability: Production Versus Consumption. In Green Fashion Retail (pp. 49–75). Springer
  • Strähle, J., & Höhn, M. (2017). Cross-Industry Learnings: What Fashion Retail Can Learn from the Used-Car Industry. In Green Fashion Retail (pp. 157–174). Springer.
  • Strähle, J., & Klatt, L. M. (2017). The Second Hand Market for Fashion Products. In Green Fashion Retail (pp. 119–134). Springer
  • Strähle, J., & Kreuzhermes, S. (2017). Impact of Sustainable Manufacturing Standards for Retail Brands. In Green Fashion Retail (pp. 77–93). Springer
  • Strähle, J., & Matthaei, F. S. (2017). The Value Chain of a Branded Second Hand Store—Possible Activities to Be Integrated by a Conventional Fashion Brand. In Green Fashion Retail (pp. 175–198). Springer.
  • Strähle, J., & Merz, L. (2017). Case Study: Total Transparency at Honestby. com. In Green Fashion Retail (pp. 269–291). Springer
  • Strähle, J., & Müller, V. (2017). Key Aspects of Sustainability in Fashion Retail. In Green Fashion Retail (pp. 7–26). Springer.
  • Strähle, J., & Philipsen, F. (2017). Closed-Loop Production: A Literature Review. In Green Fashion Retail (pp. 27–47). Springer.
  • Strähle, J., & Schnaidt, A. (2017). Case Study: Loop Extension of Filippa K. In Green Fashion Retail (pp. 199–223).
  • Strähle, J., & Sfameni, M. C. (2017). Potentials of a Fashion fTRACE App. In Green Fashion Retail (pp. 249–268). Springer.
  • Strähle, J./Nebel, K. (2016) „Slow Fashion“, Camplus – Das Hochschulmagazin, Februar 2016, p. 49, ISSN: 2366-6919
  • Strähle, J. (2015). Emotionalizing the Fashion Retail, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.23-28, Norderstedt, 2015
  • Strähle, J. (2015). Emotions in the Fashion Retail – A Literature Review, , in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.28-58, Norderstedt, 2015, with Madeleine Eller
  • Strähle, J. (2015). Omni-Channeling in the Fashion Industry – A Prerequisite for Emotional Shopping Experience? , in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.61-85, Norderstedt, 2015 with Christina Laake
  • Strähle, J. (2015). The Ethical Side of Emotional Fashion Advertisting, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.88-116, Norderstedt, 2015 with Theresa Höckner
  • Strähle, J. (2015). Gaining New Customers with Social Media Campaigns, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.118-152, Norderstedt, 2015 with Annika Sauerhöfer
  • Strähle, J. (2015). Enhancing Emotinoal Envolvement with Video-Marketing, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.153-177, Norderstedt, 2015 with Jonathan Schrempf
  • Strähle, J. (2015). Impact of Payment Methods on the Buying Decision, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.180-207, Norderstedt, 2015 with Anne Riegger
  • Strähle, J. (2015). Driving Excitement through Click and Collect, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.210-230, Norderstedt, 2015 with Claudia Will
  • Strähle, J. (2015). Loyalty Programs for Fashion Retailers- An Emotinoal Perspective, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.232-254, Norderstedt, 2015 with Franziska Greiner
  • Strähle, J. (2015). Integrated Marketing Communication in Fashion: Converting Customers into Promoters, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.256-288, Norderstedt, 2015 with Julia Wiedemann
  • Strähle, J. (2015). The Sustainable Fashion Oxymoron- Want vs. Act! , in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.292-309, Norderstedt, 2015 with Timo Brandt
  • Strähle, j. (2015). Information Demand of the Sustainable Consumer, in Strähle, J. (2015). Emotionalizing the Fashion Retail pp.312-341, Norderstedt, 2015 with Kristina Gehrke
  • Strähle, J. (2014). Ebay muss seine Struktur ändern, in: Der Handel (11), 2014, S. 65
  • Strähle, J. (2014). Personalauswahl ist keine Casting-Show!, in: Personal im Fokus, (7), 14
  • Strähle, J. (2014). Effektives Rekruting an Hochschulen durch Kooperationen, in: Personal im Fokus, (5), 14
  • Strähle, J. (2014). Digitalisierung als Herausforderung für den stationären Handel- Ein Fragenpaket, in: Strähle, J./Stöcklin, K. (2014). Einkaufsverhalten in Warenhäusern in Deutschland und USA, Norderstedt, 2014
  • Strähle, J. (2014). So nutzen Sie die Ideen Ihrer Mitarbeiter, in: Personal im Fokus (3), 2014, (S. 34)
  • Strähle, J. (2014). Quo Vadis Online-Commerce?, X-Change (07), 14, (S. 42)
  • Strähle, J. (2014). Offener Brief, TextilWirtschaft (01), 14, (S.93)
  • Strähle, J. (2014). Auswirkung der Produktdarstellung auf das Kaufverhalten bei Mode, in: RRI Forschungsmagazin 2014, (S.25-27)
  • Strähle, J. (2012). Modehändler offenbaren viele Schwächen. Versandhandelsberater Spezial, (5), 12.
  • Strähle, J. (2011). Strategische Herausforderungen im Online-Handel: Entwicklungspotenziale am Beispiel Mode. In Online gewinnen: Shop und Marketing strategisch optimieren (S. 42–57). Frankfurt, M.: Dt. Fachverl.
  • Strähle, J. (2011). Strategische Herausforderungen im E-Commerce: Dynamisierung und Personalisierung. In Online gewinnen: Shop und Marketing strategisch optimieren (S. 11–20). Frankfurt, M.: Dt. Fachverl., mit Funder, J., Ehlbeck, M., & Natkowski, T.
  • Strähle, J. (2010). Was ist Unternehmenskultur? In J. Bolten (Hrsg.), Interkulturelle Personal- und Organisationsentwicklung : Methoden, Instrumente und Anwendungsfälle (S. 57–64). [Sternenfels]: Wissenschaft & Praxis.
  • Strähle, J. (2010). Erklärungsansätze zur Entstehung von Unternehmenskultur. In A. F. Schwolgin & E. H. Trump (Hrsg.), Corporate Social Responsibility in der Logistik (S. 155–162). Lörrach.
  • Strähle, J. (2008). Wie Unternehmenskultur entsteht. Personalmagazin, (1).
  • Strähle, J. (2003). Luxus Unternehmenskultur. Harvard Business Manager, (07).
  • Strähle, J. (2003). Der Einfluß von Unternehmenskultur auf den Erfolg von Mergers & Acquisitions – eine empirische Untersuchung zur Identifikation von Risikofeldern. In J. Strähle (Hrsg.), Interkulturelle Mergers & Acquisitions: eine interdisziplinäre Perspektive (S. 38–58). Sternenfels: Verl. Wiss. & Praxis,.

 

Research Projects and Studies

  • Fashion DIET, Erasmus+, 01-09-2020-30-08-2023, 2020-1-DE01-KA203-005657 in Cooperation with Gheorghe Asachi Technical University of Iaşi, Romania, Faculty of Industrial Design & Business Management, Reutlingen University of Applied Sciences, Germany, Faculty Textile & Design, Trakia University Stara Zagora, Bulgaria, Faculty of Technics and Technologies, University of Education Freiburg, Germany, Department Fashion and Textile (lead organisation), 430k €
  • Fashion & Music, Bosch-Stiftung, 2019-2023 35k €
  • Sustainable Transformation of the Textile Industry of the City of Dietenheim, Cooperation with University of Ulm, funded by the Ministry of Education. Total Project Volume 1.6 Mill. €, Duration 2015-2107
  • Slow Fashion, Cooperation with University of Magedeburg, University of Hannover, funded by the Federal Ministry of Science. Total Project Volume 1.1 Mill. €, duration 2015-2017
  • Strähle, J. (2014). Einkaufsverhalten in Warenhäusern in Deutschland und USA, Reutlingen, Studiengang International Fashion Retail
  • Strähle, J. (2013). Online Product Presentation. Reutlingen, Studiengang International Fashion Retail
  • Strähle, J. (2013). Produktdarstellung und Einkaufsverhalten. Reutlingen, Studiengang International Fashion Retail
  • Strähle, J. (2012). Fashion Online Shopping 2012- Shopping-Erlebnis und Shopping-Qualität von Mode-Onlineshops in Deutschland, Reutlingen, Studiengang International Fashion Retail
  • Strähle, J. (2010). Fashion Online Shopping 2010- Anspruch und Wirklichkeit von Mode-Online Shops in Deutschland. Lörrach.

Speeches & Guest Lectures

  • Sustainable Consumption, Sustainable Textile School, TU Chemnitz, 26.9.2017
  • Reallabor: Nachhaltige Transformation der Textilwirtschaft am Standort Dietenheim, Akademie Bad Königsberg, 17.4.2017
  • Reallabor: Nachhaltige Transformation der Textilwirtschaft am Standort Dietenheim, Universität Bayreuth, 16.4.2017
  • A New Take on the Fashion Industry, Fashion Institute of Technology, New York, 2.2017
  • Emotionality in the Fashion Business, UAL, London College of Fashion, 11.2016
  • Relevancy of Sustainable Fashion, Bunka Gakuen University, Tokyo, 3.10.2016
  • How to Change the World with Fashion Consumption!, TedxTalk, Friedrich-Schiller-University, Jena, 7.6.2016
  • Internationalisierung bis zum Ende der Welt?, Retail Symposium, Reutlingen 25.11.2015
  • Sustainable Fashion- Why Education Matters, St. Gallen, 27.10.2015
  • Sustainable Fashion and Consumption, Shanghai, 12.10.2015
  • Merchandise Concepts and Emotions, Shanghai, 26.3.2015
  • Emotions in Fashion Shopping, Xi’an, 28.5.2014
  • Innovation der Shopping-Centren, Retail Symposium, Reutlingen, 13.12.2013
  • Finden und Binden, Fachforum Personal 2013, Berlin, 29.11.2013
  • Personal: Suchen-Finden-Halten, Neocom, Düsseldorf, 30.10.2013
  • Online Neuromarketing, Innovationsforum Baden, Reutlingen, 16.7.2013
  • Fashion Online Business- Potential for the Industry, Xi’an Polytechnic University, Xi’an, 28.5.2013
  • Fashion Shopping Behavior, Hong Kong Polytechnic University, Hong Kong, 20.2.2013
  • Global Responsibility in the Fashion Trade, Haaga Helia, Helsinki, 18.10.2012
  • Cooperative Strategy, Haaga Helia, Helsinki, 19.10.2012
  • Green Supply Chain and its Communication, Haaga Helia, Helsinki, 19.10.2012
  • Strategic Fashion Marketing Plan, University of Southampton/WSA, Winchester, 23.10.2012
  • International Marketing, University of Southampton/WSA, Winchester, 24.10.2012
  • Fashion Online Shopping, University of Southampton/WSA, Winchester, 25.10.2012
  • Online Shops- State of the art, ECampus, Frankfurt, 7.2.2012
  • Fashion Online Shopping 2011- Status Quo und Thesen zum Erfolg, Deutscher Online Handelskongreß, Wiesbaden, 31.3.2011
  • Kundenausschöpfung nachhaltig steigern, IIHD Masterclass, Wiesbaden, 31.3.2011
  • Cross Channel Communication-Trends und Herausforderungen in der Kundenkommunikation, Key-Note Speech, Prinovis Media Day, Berlin, 17.2.2011
  • Cultural Due Diligence, Friedrich-Schiller-Universität Jena, 2005

Other Press, Interviews & Comments